(37) YouTube এ আরো সদস্যতা পেতে কীভাবে: আপনার অনুসরণ বাড়ানোর জন্য ৮ টি টিপস
8 Tips to Grow Your Following
As the owner of a YouTube
channel, capturing some of those viewers is how you grow your audience for the
long-term.
But getting views on
YouTube isn’t enough. You want to get engaged subscribers who will
watch, share, and engage with your videos as you continue to create more over
time.
How to Get More YouTube Subscribers
You can get more subscribers for your YouTube channel by
employing some of the same tactics that many professional YouTubers use:
1. Create a channel trailer that teases what you create.
2. Craft a snappy “pitch” for your channel to use in your videos and descriptions.
3. Design eye-popping video thumbnails.
4. Collaborate with other YouTubers with similar audiences.
5. Create content targeting trending or in-demand topics.
6. Share your videos in niche online communities.
7. Organize your videos into playlists to promote binge watching.
8. Use YouTube Cards to suggest other videos.
Many of these strategies prioritize
three things: communicating what your YouTube channel is about, tapping into
other audiences, and encouraging binge watching.
Whether you’re using your YouTube channel to market your business or share your passion
for creating things on the Internet, these timeless approaches can
help you go beyond getting views and start growing your audience on the
most powerful video platform around.
Let's explore them further.
Communicating Your Consistency
The key to any successful YouTube channel—the key to building an
audience anywhere, really—is consistency.
Not only do you need a recurring theme across your
channel’s content (like the format, the subject matter, or the niche you’re
speaking to), you also need to communicate what that is to viewers. You need to build
a brand for your YouTube channel.
Viewers don’t have time to figure you out and what you’re about.
And when you think about it, people don't subscribe because of the video they
just watched, but because of the expectation of more content like it in the
future.
Even massive YouTubers that
don’t seem to have a specific “thing” like Pewdiepie and Casey
Neistat, actually did have a consistent brand of video content before they
got to the point where they could branch out and thrive on their personality
alone.
So, especially when you’re starting out, figure out what the premise
of your channel is—what your promise is—and communicate it at a glance.
Here
are some ways you can do just that. 1. Create a "channel trailer"
Many YouTube channels show a channel trailer at the top of their
page that autoplays when visitors check them out.
Create a “trailer” video of your own that you can show to
unsubscribed visitors on your page to quickly tell them what to expect from
you.
The benefit of creating a unique trailer for this spot is that
you can stitch together footage from your past videos or deliver your “pitch”
directly to your audience and ask them to subscribe.
Here's a great example from How
to Cake It that conveys the
channel's focus (making cake), tone (having fun with cake), and
personality (passionate about cake).
2. Come up with a pitch for your YouTube channel
An elevator pitch is an often underestimated tool that’s
relevant to all self-starters, whether you’re an entrepreneur, a freelancer, or
a creator.
And YouTubers are no exception.
This pitch can be used in your About section, your intro, your
closing, or wherever you need to quickly communicate what your channel is
about.
Most YouTubers already end their videos by saying something
along the lines of, “If you liked this video, please hit the thumbs up, leave a
comment, and subscribe.” But this call to action can be enhanced by creating an
outro that speaks to the content that’s to come rather than what viewers just
watched.
Your pitch can be as simple as: I post [videos you post]
every [when you post]or a teaser for what's next. These
couple of seconds capture the essence of your channel's content in a way that
gives new viewers a reason to hit that subscribe button.
3. Develop a consistent visual theme for video thumbnails
Thumbnails, in some ways, are more powerful than titles when it
comes to enticing people to click a video on YouTube.
It’s worth investing time in making sure there’s some
consistency across them because it makes your channel look coherent.
YouTube lets you choose which frame to use as the thumbnail for
each video, but you should look into designing your own.
Use Canva (free) to
create custom YouTube thumbnails for each video to grab attention and create a
sense of cohesion across all your videos at a glance.
You can see the difference it makes below. Not only does it make
each individual video clickable, but it helps to communicate what you’re about
which every potential subscriber wants to know.
Thinking Outside Your Own YouTube Channel
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As a creator, it’s easy to get lost in the creation process and
lose sight of distribution: How will people watch your content if they never
see it?
YouTube’s
built-in audience will get you some viewers, but it’s worth looking into
audiences outside of your own channel and even the YouTube platform.4. Collaborate with other YouTubers with similar audiences
Collaborations aren’t uncommon on YouTube and are a great way to
get exposure to a whole new audience.
You can reach out to a YouTuber you know or would like to
partner with and suggest an idea for cross-promotion. A common
approach is to have your proposed partner appear in one of your videos and
vice versa, each of you getting an endorsement in front of the other creator’s
audience.
Here’s an
example of when Sean
Evans of Hot Ones interviewed Harley Morenstein of Epic Meal Time over hot
wings. Sean then appeared on Epic Meal Time to cook up the spiciest ribs ever. Both channels are about taking food to the next level and both entertain you in similar ways—it's a match made in heaven.
5. Cover the hype. Don’t try to create it every time.
As part of your YouTube strategy, consider making videos that go
after existing hype because you know there's already an invested interest
there.
Creating a video based on a current trend or celebrity can be a
great way to bring some of that attention back to your channel and win new
subscribers—if you can find an appropriate overlap with your content.
Some examples include:
·
*Covering existing songs instead of always posting your own
original music.
·
*Parodying whatever is going viral at the time (like Pokemon Go
or fidget spinners).
· *Responding to another YouTuber.
·
*Reacting to a viral video.
·
*Newsjacking a story that the media is talking about.
Timing these posts right can help you be relevant in the eyes of
people who might not consider your videos otherwise and introduce them to your
channel.
6. Share your videos in niche online communities
You probably already share your videos on Facebook or Twitter
already. But have you explored other online communities, especially the ones
where you know your audience spends their time?
Niche communities—on Reddit, Facebook, forums, and
elsewhere—that relate to your video's audience might appreciate what you
created and opt-in to get more once you've optimized your channel to get more
subscribers.
Try to aim for relevancy instead of just the size of the
community when you post
in subreddits or
in Facebook Groups.
Remember that these are communities and, as a YouTuber, you
should be transparent about who you are and what you do (use your pitch from
above!). Users are often very protective when it comes to maintaining the
integrity of discussion
in these communities, so be sure you’re adding value first and
foremost.
Encouraging Binge Watching
It stands to reason that the more of your videos a person
watches, the more likely they are to subscribe. Not only are they presented
with more opportunities to follow you, they have a better sense of why.
So let's talk about two important ways you can turn one
view into several.
7. Create playlists
Playlists are a great way to organize YouTube content for users. They also have a chance of showing up in the search results on YouTube, depending on what they're called. You can use the Keywords Everywhere Chrome extension to see what the monthly search volume is like for any given search.
If you have enough content, consider organizing it into
playlists. Not only does this help segment your videos under themes, but it
gives you control over the next video that plays instead of letting YouTube
show someone else's content.
Whenever
you can, share a link to your video from within a playlist. This
way, viewers are met with video after video from your own channel that relates
to whatever video brought them there.
8. Use YouTube Cards to suggest other videos
In a move that pissed off a lot of creators, YouTube discontinued their annotations feature which made it easy to direct viewers to
other content or web pages. In its place, we’re left with YouTube Cards.
While annotations might've popped out more on screen, they
didn't work well on mobile devices where more
than half of all YouTube views happen.
So now, these Cards are your best bet for recommending other
content within a video.
Use them to suggest playlists or specific videos to get viewers
to watch more.
Build Yourself a Loyal Subscriber Base
It should go without saying that "grow quick schemes"
like buying subscribers won't help you in the long run. You don't need a
million subscribers to have a valuable audience. All you need is a small group
of super engaged fans who love what you put out into the world.
If anything, Youtube has proven that there's an audience for
almost anything on the internet.
Whatever
it is you create, you can go out and find yours.
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